Who We Are?

2R4T is an integrated technology-based group specializing in utilizing and developing the power of Machine Learning, AI, Fashion, E-commerce, Gaming, and Customer-centric apps (SaaS) to bridge the gap between the consumer and the latest technologies and provide top-notch and unprecedented services.

Being Phenomenal Never Looked This Supreb

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We Are The Spark To Ignite The Change

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Driven By Passion, Excellence, And Beyond

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It Is Just Sarcastically Fun!

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28 Styling

What happens when science meets fashion?

The answer: ‘28 Styling- the only mobile application that styles on users' psychology, current trends, weather, events, desired aesthetics, and much more.

Our unmatched algorithm is based over 81 variables, which include matching cuts and colors, and utilizing the latest styling techniques and cutting-edge technology.

Our highly advanced system can recognize all items from a single picture or URL by using our cataloged image library of over 85,000 items. Users can virtually try on any item via their ‘MetaYou’ avatar, giving users a unique way to make choices faster and with purpose.

The main science behind our tech is applied artificial intelligence (AI), the use of big data, computer-aided design (CAD) for our 2d and 3d sketching features, computer vision, also known as image recognition for our items library, and Extended reality (XR) which spans digital and physical worlds to help customers express their ideas and creativity in a virtual space.

This all sounds like the future, but it is all happening now! As we merge the fashion industry with technology and advance onward into the Metaverse, we will continue to consistently provide new strides to these growing industries.

That aha moment

We are the spark to ignite the change

Against Norms logo

From the commencement of time, fashion has been a top-down approach, as many people style their fits dictated by a coterie of designers and magazine editors.

Today we are breaking away from these chains to rebel against the known and adopting a blunt fashion hype by combining it with a twist of raw sarcasm to create a movement of rebellion Against Norms.

“Against Norms,” the platform where you can rent or lend designer items on demand with the help of our experienced stylists. Eliminate the age-old question “will I ever wear this again” and embrace a new era of creating the perfect outfit for any occasion you desire with the ability to book a one-on-one styling session directly through the platform.

Mundane outfits are something of the past; it is about time to step up your fashion game and join our vision to make luxury fashion accessible to everyone.

So, what do you think about treating yourself to endless designer items on rotation, switching up your wardrobe, and doing so sustainably, especially in a world of fast-fading trends with our customized and personalized capsules, outfit renting!

balance logo

Driven by passion, excellence, and beyond

We made our debut in a world of mobility where Balance is found to prove that people can always come to an agreement.

Under the negotiation basis, Balance is a ride-hailing app that seamlessly connects you to the nearest drivers to book your ride without compromising the level of service and with no hidden fees.

Utilizing the knowledge of the research and analysis conducted on the oversaturated ride-hailing market and the deep-rooted understanding of the customers’ needs, we have leveraged the least technology to connect users with top-notch security, affordable rides, and ultimate convenience combined.

We are working to pioneer the ride-hailing service with the transportation tools of the future, all while redefining urban mobility in the process.


It is just sarcastically fun!

Gaming is no longer a choice between a console or a laptop or desktop computer. Players expect immersive game experiences, and we are here to deliver.

Whether playing with your family or friends online, we combine the power of AI with 3D modeling to provide you with the best responsive and adaptive video game experiences enhanced by sarcasm and countless hours of fun.

You can join the games by creating a 3D avatar of YOURSELF and start the adrenaline rush!


We are always looking for new talents that align with our mission and vision. So get in touch with us to join our team and be a part of the best thing shaping the world of innovation and technology.

We are seeking to hire an experienced Marketing Assistant to help us keep growing. If you're eager for your next challenge this opportunity is created for you. Prior work experience in administration, Digitalmarketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.


  • Bachelor's degree in marketing, business, or related field preferred
  • 2+ years of experience in marketing
  • Strong written and verbal communication skills
  • Attention to detail
  • Superior organizational and time management skills
  • Knowledge of relevant marketing tools and applications is a plus


  • Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.
  • Helping identify marketing trends and key opportunities for innovation.
  • Learning and working with various types of software for digital marketing.
  • Creating marketing materials such as white papers, case studies, and presentations.
  • Maintaining a marketing database.
  • Providing administrative support to the marketing and sales team.
  • Preparing, formatting and editing a range of documents.
  • Understanding company product and brand.
  • Creating and interpreting a variety of reports.
  • Organizing market research.

Interested? You can Apply Now


For general questions, the latest updates, and business-related inquiries, please contact us at the following:
Arizona: Phoenix: 14001 N7th ST STE F111
Dubai: UBORA Tower, Business Bay
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